A Christmas campaign for ActionAid that contrasts the excess of the festive season with the essential needs of children in vulnerable communities.
Surrounded by ornaments, glitter and countless small seasonal purchases, the campaign asks a simple question: what if we gave up just one of them?
For just €0.82 a day, a seemingly insignificant expense can become something far more meaningful through ActionAid’s Child Sponsorship programme.
The creative idea turns one small festive sacrifice into something much bigger for a child.
The christmas ornament
The christmas cup
The christmas candle