For the summer season, Allianz transformed Arian open-air cinema in Glyfada into a branded cinematic experience. Inspired by the language of film, we turned premieres, blockbusters, scenes and screenings into a playful way of talking about carefree summer moments.

Through a series of visuals and messages created specifically for the space, Allianz became part of the audience’s summer story — bringing together cinema, summer and the feeling of enjoying every moment with confidence.

Themes

The cinema areas