Truck Branding

A bold truck branding concept for Frulite Boost, designed to bring the brand’s energetic and playful identity into the urban environment.

The visual language combines vibrant colors, oversized fruit, dynamic typography and collage-inspired elements, creating a moving brand experience with strong visibility on the road.

The design was adapted across the truck’s different surfaces, with dedicated compositions for the side panels and rear doors, while maintaining a consistent and recognizable Frulite Boost identity.

Role: Art Direction & Design
Deliverables: Truck Branding / OOH / Brand Application

Side Panel Design

Rear Door Design

Truck Branding

Outdoor