The best prize is the journey.

As Grand Sponsor of the Athens Half Marathon 2025, OPAP celebrated every runner and every step of the way. The key visual transforms the race route into a symbolic extension of the medal, bringing together the challenge, the achievement and the experience of running through Athens.

A simple visual idea built around the message that, beyond the finish line, the journey itself is the real reward.

Art Direction · Key Visual · Sponsorship Communication