ROZ ON WHEELS – Brand identity

ROZ on Wheels is a pop-up bar concept designed to bring cocktails, music and good vibes wherever the party goes.

The visual identity was built around a playful feline character that becomes the face of the brand, giving ROZ a distinctive personality and a slightly retro, effortlessly cool attitude. Bold typography, custom illustrations and a vibrant pink-led colour palette come together to create a flexible identity designed to live across different locations, events and touchpoints.

From the main logo and alternative marks to illustrated patterns, cups, coasters and branded merchandise, the identity was developed as a complete visual system that can travel along with the bar.

Branding / Logo Design / Art Direction / Illustration / Visual Identity / Applications