Outdoor Campaign

Unpleasant odors can linger in your home long after the trash is gone. For SANITAS scented garbage bags, we turned those smells into oversized, surreal objects living right alongside you.

The message is simple: you don’t have to live with unwanted odors. SANITAS locks them inside the bag, so you can get rid of them for good.

Concept & Art Direction / OOH Campaign

Version 1

Version 2

Version 3